Today's increasingly diverse tourist clientele is looking for wellness experiences that go beyond simple access to classic spa treatments and fitness rooms. Using a creative approach, I design specific treatment menus for you, developing unique concepts by organising events, memorable retreats and tailor-made holistic experiences focused on wellness and natural preventive health.
My experience in the luxury industry, combined with a keen eye for cutting-edge trends and an ethical and responsible approach, enable me to position your brand correctly in a well-targeted market, so that your offers remain relevant and ahead of their time. I can offer you a personalised service to increase additional income, reach a new market, increase average spend and the length of stays throughout the year, bypassing the problems of seasonality.
Holistic Wellness Curator
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Initial consultation: I start by meeting you in person or online, to understand your needs, your objectives and your vision of the concept of well-being.
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Comprehensive audit: including a mystery customer visit, a customer journey study, and an astonishment report to identify strengths and areas for improvement to integrate wellness at every stage and in every location.
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Bespoke wellness proposal: after analysing the results of the audit, I provide you with a detailed proposal describing the scope of the project, deliverables, deadlines, fees and my working methods, in order to clarify the basis of our collaboration.
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Market research: I carry out in-depth market research, analysing trends, customer behaviour and the competition, to ensure that your concept is both innovative and competitive.
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Concept creation: I work with your team to put in place a new vision that includes the development of treatment menus and rituals; partnership proposals with brands; the organisation of package stays (events, retreats, holistic experiences) focused on wellness and preventive health; the development of healthy culinary menus in partnership with your Chef. This stage includes regular exchanges to make any necessary adjustments.
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Marketing and digital communications: I will develop a marketing strategy and digital communications plan to support your launch.
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Implementation support: I oversee the roll-out of the overall project, working closely with your team to ensure that the vision and concepts are successfully implemented.
Stages of the service
Having managed over 50 projects for luxury brands and companies, I’ve been able to develop expertise and pragmatic, effective working methods. Throughout my career, I've also become aware of the major impact of environmental and societal issues on companies.
Social and ecological commitments, regenerative principles, moral and ethical values are now essential, and the world of well-being is closely linked to them. Wellness for the planet means wellness for everyone!
To set up this virtuous circle, I'll advise you on your message, support you in the process of defining and implementing your values and actions, and guide you through each stage in an inspiring and innovative way.